AI Search and Trades: How ChatGPT and Google AI Overviews Are Changing Local Search
AI search tools like ChatGPT and Google AI Overviews are changing how customers find tradespeople. Here's what it means for your business and how to get found.
Blog
SEO, PPC and CRO straight from the patch. Plain English. No fluff. No cookie-cutter advice.
AI search tools like ChatGPT and Google AI Overviews are changing how customers find tradespeople. Here's what it means for your business and how to get found.
Traffic but no enquiries? Here are the 7 most common reasons trades websites fail to convert visitors into leads — and what to do about each one.
The Google Map Pack gets 44% of all clicks for local searches. Here's how to get your trades business into those top three spots.
Most trades businesses waste half their Google Ads budget. Here's how to set up campaigns that actually deliver calls, enquiries and booked jobs.
A plain-English guide to SEO for tradespeople. Learn how to rank on Google, get more calls, and book more jobs without wasting money on agencies that don't deliver.
A no-fluff guide to the four highest-ROI changes Yorkshire trades can make this month to get found on Google. Written for roofers, plumbers, electricians and builders who want booked jobs, not vanity...