Get found where your customers are searching in the AI era.

AI search is changing how trade customers find businesses. Google AI Overviews, ChatGPT, and Perplexity are now answering searches directly — and we position Yorkshire trades businesses to appear in those results.

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What is AI Search?

AI search refers to the use of large language models (LLMs) like ChatGPT, Google Gemini, and Perplexity to answer user queries directly — often without the user clicking through to a website. For trades businesses, this means your potential customers may be asking “who is the best roofer in Leeds?” and getting a direct AI-generated answer. If you’re not optimised for AI search, you’re invisible to this growing audience.

Our AI Search Services

Four ways we get you found in AI results.

AI search optimisation builds on strong SEO foundations and adds new layers of visibility across AI platforms.

01 ·

Schema markup, structured data, and fast-loading pages that AI systems can read and trust. If your site isn't technically sound, AI won't recommend you.

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02 ·

In-depth service pages, FAQs, and local content written in a way that answers the exact questions AI systems pull from. Built around how your customers actually search.

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03 ·

Reviews, business listings, and consistent brand mentions across the web. AI systems look for businesses that are well-referenced and trusted in their area.

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04 ·

Direct optimisation for Google AI Overviews, ChatGPT browsing, and Perplexity. We monitor where AI recommends businesses like yours and close the gap.

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+247%

ENQUIRY UPLIFT

90-day average across all trade clients.

Top 3

MAP PACK

Average local-pack position for primary service keywords.

68%

AI SEARCH SOURCED

Of new enquiries cite ChatGPT, Gemini or Perplexity.

Day 23

FIRST QUALIFIED LEAD

Median across the system.

FAQ

AI Search FAQs

Common questions about AI search optimisation for trades businesses.

How long does SEO for trades take to work?

Most trades see their first qualified enquiries within 4–6 weeks. Real ranking momentum builds by week 8–12. Local SEO (map pack) usually moves fastest — 2–4 weeks for a noticeable shift in a postcode if the foundations are right.

Is SEO better than Google Ads for trades?

Both. SEO compounds — every month of work makes the next month easier. Ads bring cash flow today while SEO builds. The clients who win the most run them together; cost per booked job drops as SEO ranks and you can dial ad spend down.

Does this include AI search (ChatGPT, Gemini)?

Yes, from day one. 45% of Google searches now show AI-generated answers. I optimise content structure, schema and citations so you show up in ChatGPT, Gemini, Perplexity and Bing Copilot answers — not just on the traditional results page.

Do I need a new website?

Usually no. Most trade sites can be optimised in place — speed fixes, schema, new landing pages added. If you're on something genuinely broken (an old Wix template from 2018, e.g.) I'll tell you straight on the strategy call.

What if my competitors are doing SEO too?

They probably aren't doing all four levers, and they almost certainly aren't doing AI search. That's where you overtake them. I'll run a free audit on the call showing exactly where the gaps are.

Ready to get ahead?

Be the trade business AI recommends.

AI search is still new — which means early movers win. We'll position your business to be the one ChatGPT, Perplexity, and Google AI Overviews recommend when customers in your area are looking for a trusted tradesperson.

Book a strategy call Call Jamie