Marketing for tradesmen in Yorkshire: Qualified job enquiries every month — guaranteed by day 90, or we keep going free. SEO, content, local, CRO and ads run together by someone who's worked your side of the trade.
Built for trades that win work on
What you get
Real outcomes you can measure in your bank account, not vanity metrics on a dashboard.
12+/mo
QUALIFIED ENQUIRIES — GUARANTEED
The guaranteed minimum by day 90, in writing. The six levers are built to beat it.
Top 3
MAP PACK · YOUR TOWN
Where your trade's map listings should sit for "near me" searches in your postcode.
£38
COST PER BOOKED JOB
Industry rough avg ~£175. Where a blended CPL settles once the system kicks in.
90 days
OR I WORK FREE
Guarantee in writing. No qualified enquiries by day 90 and I keep going at no cost.
The 90-day guarantee is real, not marketing. If you're not seeing 12+ qualified enquiries a month by day 90, I work free until you are. Plain English. No small print.
The shift
Most agencies sell you a slice — SEO, or Google Ads, or a new website. Real growth comes from pulling six levers together, in the right order. That's the difference between a £200 monthly bill that does nothing and a system that books out your van.
Mostly Checkatrade tyre-kickers and friend-of-a-friend referrals. Quiet weeks, panic months.
An agency runs your ads. A different one "did your SEO" three years ago. Nobody owns the outcome. Nothing compounds.
All six levers running together. Phone ringing, inbox filling. Real homeowners, pre-qualified, ready to book.
The framework
Most agencies are good at one or two. Grwthhub runs all six — sequenced so each builds on the last.
Lever 01 · Foundation
If Google can't crawl your site fast and cleanly, nothing else matters. I fix what's hidden so every other lever has somewhere to land.
Lever 02 · Content
Pages built for what your customers actually search. Service pages, location pages, FAQs — structured for both Google and AI answers.
Top keywords · last 30 days
+ 47 other terms ranking page 1
Lever 03 · Authority
Trust signals tell Google you're the real deal. Ethical backlinks from Yorkshire publications and trade bodies — never link farms.
Backlinks · 90 days
47
Domains
+38
Net new
Lever 04 · Local
The Google map pack is page one for "roofer near me", "plumber near me" — whatever your trade. I get you in it — plus the AI search layer most agencies still ignore.
Lever 05 · Conversion
Traffic is useless if it doesn't book. I rebuild your site for conversion — fewer drop-offs, more rings.
Conversion test · Form B vs A
+183%
Lift
99%
Confidence
14d
Significance
Lever 06 · Paid
SEO compounds. Ads bring cash flow today. Tight Google Ads on high-intent terms — no agency tax on media spend.
Google Ads · last 30 days
Cost per call
£14
↓ from £62 avg
Calls month
38
↑ 24%
Booked
71%
ROAS
11.2×
Booked jobs. Real money.
Not clicks, not impressions, not "brand awareness".
Numbers
Not vanity metrics. Booked jobs. Real money in your account. Worked-example targets across the six levers, calibrated for Yorkshire trades. Your numbers get set at baseline — and the 12+ enquiries a month floor is guaranteed in writing.
Map pack ranking
Top 3
Average local-pack position for primary service keywords in your town.
Cost per booked job
£38
Typical blended CPL once the system kicks in. Industry average for trades ~£175.
First qualified lead
Day 23
Where the first qualified lead typically lands — well inside the 90-day window.
Yorkshire postcodes targeted
37
Cities and postcodes I focus on across West and South Yorkshire — LS, BD, YO, S.
Typical 90-day pattern
Illustrative trajectory across the six levers — based on industry benchmarks for Yorkshire trades. Your actual numbers will vary by trade, area, and starting point.
Qualified enquiries · weekly
90 days · the trajectory we aim for
Enquiry source · day 90
Cost per booked job
Monthly · all channels combined
£38
↓ 78% vs M1
Proof
Lever 01
Jamie does the work. No juniors, no account managers, no handoffs — direct contact, decisions, and delivery from the person who built it.
Lever 02
LS, BD, YO, S, HD. Local context shapes every campaign. I know this market because I worked it as a quantity surveyor for a decade.
Lever 03
12+ qualified enquiries a month by day 90, in writing. If we fall short, I keep working free until you get there.
About
I'm Jamie. For years I worked as a quantity surveyor on civil engineering projects, managing budgets and timelines for construction and trade businesses. I know how you operate, what keeps you up at night, and why most marketing agencies completely miss the mark.
10+
Years on the trade side
1:1
Founder-led, no juniors
YS
Yorkshire patch only