The framework
Most agencies sell one slice and pretend it's the whole pie. Grwthhub runs all six — sequenced over 90 days so each lever builds on the last. Here's exactly what happens, week by week.
90-day timeline
SEO compounds slowly. Ads bring cash flow today. CRO multiplies what you've already got. The order matters as much as the work.
Lever 01 · Foundation
If Google can't crawl your site cleanly, nothing else matters. I fix what's hidden so every other lever has somewhere to land.
What it covers
Why it matters for trades
A slow site loses customers in 3 seconds. Google demotes anything that doesn't pass Core Web Vitals on mobile. Most trade sites I audit are loading in 6+ seconds — that's half your visitors gone before they see your number.
Lever 02 · Content
Pages built around what your customers actually search and ask. Real Yorkshire queries — not generic keywords copied from a competitor.
What it covers
Why it matters for trades
"Roofer" gets you nothing. "Emergency flat roof repair LS6" books a job. Every page does one specific job — and ChatGPT can extract the answer cleanly when it cites you.
Lever 03 · Authority
Trust signals tell Google you're the real deal. Ethical backlinks from real publications — not link farms, never paid spam.
What it covers
Why it matters for trades
Authority is the moat. Cheap link packages get you penalties. Real placements from real Yorkshire publications take longer but compound forever.
Lever 04 · Local
The map pack is page one for "[trade] near me". I get you in it — and keep you there. Plus the AI search layer for ChatGPT, Gemini and Perplexity.
What it covers
Why it matters for trades
For local services, the map pack outperforms organic. Three businesses appear before any results. Get in those three, get the work — including from AI tools your competitors haven't noticed yet.
Lever 05 · Conversion
Traffic without bookings is just noise. I rebuild the visitor → call → job journey so the site does the heavy lifting.
What it covers
Why it matters for trades
If you double conversion rate, you double bookings without spending a penny more on traffic. Most trade sites convert at 1–2%. After CRO, expect 5–8%.
Lever 06 · Paid
SEO compounds slowly. PPC brings booked work this week. Tight Google Ads on high-intent terms — no agency tax on top of media spend.
What it covers
Why it matters for trades
PPC is the only lever that delivers leads on day one. While SEO and links build, ads pay the bills. Once SEO is ranking, ad spend drops — but the leads keep coming.