Ads that pay for themselves from week one.

Tight Google Ads campaigns built for high-intent trade searches. Direct billing to your account — no agency markup. £-per-call reporting in plain English.

Book a free SEO audit See the framework

What is SEO for trades?

SEO for trades is the process of making sure your trade business appears when local customers search Google, ask ChatGPT, or open Google Maps for a "[trade] near me". Done properly it covers four things: technical SEO (a clean, fast website), on-page SEO (pages that match real searches), off-page SEO (authority through links and citations), and local SEO (the Google map pack and AI search results).

The 4 SEO levers

SEO isn't one thing. It's four.

Most agencies sell you one of these. I run all four — that's why it actually works.

01 · FOUNDATION

Technical SEO

Page speed, schema markup, indexability, mobile responsiveness. If Google can't crawl it cleanly, nothing else matters.

Learn

02 · CONTENT

On-page SEO

Service pages, town/postcode landing pages, FAQs structured for AI snippets. Built around what your customers actually type.

Learn

03 · AUTHORITY

Off-page SEO

Real backlinks from Yorkshire press, trade bodies and local partnerships. Citation cleanup across 60+ directories. No link farms.

Learn

04 · LOCAL

Local SEO + AI search

Google Business Profile, map pack ranking, review system, plus AI search readiness for ChatGPT, Gemini, Perplexity. The lever 80% of trade SEO comes from.

Learn

+247%

ENQUIRY UPLIFT

90-day average across all trade clients.

Top 3

MAP PACK

Average local-pack position for primary service keywords.

68%

AI SEARCH SOURCED

Of new enquiries cite ChatGPT, Gemini or Perplexity.

Day 23

FIRST QUALIFIED LEAD

Median across the system.

FAQ

SEO questions trades ask.

Plain answers. If your question isn't here, ring me.

How long does SEO for trades take to work?

Most trades see their first qualified enquiries within 4–6 weeks. Real ranking momentum builds by week 8–12. Local SEO (map pack) usually moves fastest — 2–4 weeks for a noticeable shift in a postcode if the foundations are right.

Is SEO better than Google Ads for trades?

Both. SEO compounds — every month of work makes the next month easier. Ads bring cash flow today while SEO builds. The clients who win the most run them together; cost per booked job drops as SEO ranks and you can dial ad spend down.

Does this include AI search (ChatGPT, Gemini)?

Yes, from day one. 45% of Google searches now show AI-generated answers. I optimise content structure, schema and citations so you show up in ChatGPT, Gemini, Perplexity and Bing Copilot answers — not just on the traditional results page.

Do I need a new website?

Usually no. Most trade sites can be optimised in place — speed fixes, schema, new landing pages added. If you're on something genuinely broken (an old Wix template from 2018, e.g.) I'll tell you straight on the strategy call.

What if my competitors are doing SEO too?

They probably aren't doing all four levers, and they almost certainly aren't doing AI search. That's where you overtake them. I'll run a free audit on the call showing exactly where the gaps are.

Get started

Free SEO audit for your trade.

20 minutes. I'll run a live audit of all four SEO levers on your business and tell you straight where the gaps are.

Book a strategy call Call Jamie