SEO that books qualified trade jobs.

WHAT IS TRADES SEO?

SEO for trades businesses is the strategic discipline of optimising your online presence so that your business ranks at the top of Google when potential customers in your area search for your services. For trades businesses — plumbers, electricians, builders, roofers, kitchen fitters, heating engineers and more — Google is the single most important source of new customers. When a homeowner has a leaking boiler, needs a rewire or wants a new bathroom, they search Google. Whoever ranks highest wins the enquiry.

Trades SEO is fundamentally different from SEO for retail businesses, B2B companies or e-commerce stores. It is almost entirely local in nature. Your customers are searching for services in specific postcodes and towns, and Google shows them results based on geographic proximity and local relevance. This means trades SEO requires a deep understanding of local search optimisation — how Google Business Profiles work, how to dominate the map pack, how to build local citations, and how to target postcode-level search demand.

At Grwthhub, trades SEO is all we do. We don’t work with estate agents, restaurants or tech companies. Every strategy we build, every piece of content we create, every campaign we manage is for a trades business. This singular focus means we understand the trades market in a way that generalist agencies simply don’t — the seasonality, the search patterns, the customer journey, the competitive landscape and the tactics that actually move the needle for plumbers, electricians and builders.