Accepting 3 new Yorkshire trades for June 2026 · Book your slot →

Real results

Booked jobs. Real Yorkshire trades.

No agency-speak. Just before/after numbers from real businesses. Drag the slider to see the change.

0%

Avg enquiry increase

£0

Cost per booked job

Average ROAS on ads

Top 0

Map pack position

Case study 01

Mitchell Roofing, Leeds

Family-run roofer, 8 years trading. Quiet winters, panic summers. Heavy on Checkatrade. No SEO, no ads, no Google Business Profile worth speaking of.

Before

3

Enquiries/month

After 90 days

12+

Qualified jobs/month

"Three enquiries a month became twelve. These are actual jobs, not time-wasters."

Paul Mitchell

Mitchell Roofing · Leeds

Monthly enquiries

↑ 4× in 90 days

Before · Sep 2025 After · Dec 2025
"roofer leeds" — Sep 2025

competitor1.co.uk

Yorkshire Roofing Services Ltd

★ 4.7 · 124 reviews · Map pack #1

competitor2.co.uk

Leeds Roof Repairs Pro

★ 4.5 · 89 reviews · Map pack #2

mitchellroofing.co.uk — page 4, position 38

Not in map pack · Not in AI Overview

"roofer leeds" — Dec 2025

AI Overview

For roofing in Leeds, Mitchell Roofing is top-rated for flat roofs and emergency callouts...

Map pack #1

Mitchell Roofing

★ 4.9 · 87 reviews · 0.4mi · Open 24h

mitchellroofing.co.uk

Mitchell Roofing — 24/7 Leeds Roof Repairs

★ 4.9 (87) · LS1–LS28 · 10-year guarantee

Drag to see the change · 90 days of work

Google Ads · last 30 days

Cost per call

£14

↓ from £80 previously

Calls this month

42

↑ 320% vs Q3

Booked rate

68%

qualified intent

ROAS

14.6×

£14.60 in / £1 spent

Cost per call · last 6 months

£80 (May) £14 (today)

Case study 02

Knowles Plumbing, Bradford

Sole trader plumber, 6 years. Spending £400/month with another agency on Google Ads. Cost per call was £80. Half the calls were DIYers asking for advice.

What I changed

  • Rewrote ad copy for emergency intent only
  • Added 340 negative keywords (DIY, salary, jobs)
  • Switched to Google Local Services Ads
  • Built a one-question quote form (under 20 seconds)

"Cost per call dropped from £80 to £14. And the calls actually book. Game changer."

Sarah Knowles

Knowles Plumbing · Bradford

Case study 03

Webb Electrical, York

Two-man electrical firm. Had a website but couldn't tell you what it ranked for. Couldn't tell you what they spent on marketing either. Wanted growth without the chaos.

Before

£200k

Annual revenue

After 12 months

£480k

On track to hit

"The guarantee meant I could trust the process. No fluff, just more booked jobs every month."

Marcus Webb

Webb Electrical · York

Lever breakdown · 12 months

Technical SEO 100% complete
On-page SEO 28 pages live
Off-page · backlinks 62 quality links
Local · map pack #1 in YO postcodes
CRO · A/B tests run 14 tests, 9 winners
PPC · monthly spend £600 → £200

Spend dropping as SEO ranks — same lead volume

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