If you run a business that serves a specific area, showing up in local searches isn’t optional – it’s critical.
Whether you’re a café in Leeds, a plumber in Wakefield, or a multi-location service brand across Yorkshire, Local SEO makes sure your business appears where it matters: in Google’s local pack, map listings, and top of page one for location-based searches.
Our Local SEO service puts your business on the map (literally), making it easy for people nearby to find, contact, and choose you over competitors.
Local SEO is the process of optimising your online presence so that your business ranks for location-based searches. This includes phrases like:
“best pizza near me”
“emergency electrician in Leeds”
“hairdresser open now”
Unlike traditional SEO, Local SEO is about visibility in map results, Google Business Profiles, local directories, and searches with clear intent to visit or call a business nearby.
We optimise your Google Business Profile (GBP), local citations, website content, reviews, and location signals to dominate in your area.
Local SEO is ideal for:
Brick-and-mortar businesses with walk-in customers
Tradespeople, consultants, and service providers with a specific geographic footprint
Multi-location businesses needing individual location rankings
Any business looking to win more leads from people in their area
We don’t just tweak a few meta tags and hope for the best. Our process is strategic, data-led, and completely tailored to your goals.
We start with a full local SEO audit covering:
Google Business Profile health
Citation accuracy and consistency
On-site localisation
Local keyword gaps
Top competitor rankings in your area
We take your GBP to best-in-class, including:
Optimised business description and categories
Branded and keyword-targeted images
Service and product listings
Q&A population with helpful pre-filled questions
Regular GBP posts and updates
Your NAP (name, address, phone) must be 100% consistent. We:
Clean up inaccurate listings
Build new citations across high-authority directories
Submit to local and niche platforms for added trust signals
Monitor and maintain your citation profile over time
We help your website rank for location-specific searches by:
Adding or optimising location pages
Including local keywords in titles, headers, and schema
Embedding maps and structured location data
Improving internal linking across regional service areas
Reviews are a huge ranking factor and a trust signal. We’ll:
Create a strategy to consistently earn 5-star reviews
Monitor and respond to reviews professionally
Set up alerts so you never miss feedback
Implement review schema for rich snippets
We craft content that connects with your community, including:
Neighbourhood landing pages
Hyperlocal blog posts and guides
Collaborations with local events or causes
Seasonal content tailored to local search intent
Top competitor rankings in your area
Local SEO isn’t “set and forget.” You’ll get:
Monthly performance reports showing map visibility, traffic and calls
Keyword ranking improvements by location
Review insights and reputation trends
Continuous improvements based on data
Google Business Profile optimisation
Citation audit, cleanup and submissions
Local keyword research & mapping
Localised on-page SEO for your core pages
Custom location pages or city landing pages
Review system implementation & response templates
Internal linking strategy for service areas
Local content strategy and publishing calendar
Schema markup (LocalBusiness, Reviews, FAQ)
Monthly performance dashboard and recommendations
Rank in the Local Pack: Show up in the top 3 results with map visibility
Increase In-Store Visits: Drive footfall from people nearby ready to take action
Generate More Calls & Enquiries: Be the business people choose when they’re ready to book
Boost Trust with Reviews & Reputation: Let your social proof do the talking
Outrank Local Competitors: Dominate your postcode while others play catch-up
Future-Proof Your Local Visibility: Stay ahead as local algorithms evolve
Local SEO zeroes in on geo‑specific signals - your Google Business Profile, local citations, neighbourhood keywords and on‑page location pages. General SEO focuses on broader keyword rankings, content depth and site‑wide authority.
Having a Local SEO strategy is crucial to rank in the Google Map Pack.
You’ll often notice changes in map pack visibility within four to six weeks. Full ranking benefits (across organic and local pack results) usually materialise after three to six months of consistent optimisation.
Yes. We’ll claim, verify and fully optimise your profile, then implement a review‑generation strategy and handle monitoring and response so you build a positive online reputation.
If you have multiple storefronts, custom pages for each location ensure you rank for localised keywords and deliver tailored information - address, opening hours, testimonials and maps—to nearby customers.
We start with a strategy call We get to know your business, goals, and audience, then identify where SEO can unlock the most value.
Audit. Analyse. Prioritise. We run a full technical, keyword, and content audit to uncover what’s working, what’s broken, and what’s missing.
Your custom SEO roadmap goes live From content and local SEO to technical fixes and link building, we execute with purpose, precision, and measurable milestones.
Measure, refine, and grow We track what matters, report what works, and optimise for bigger wins. Our goal isn’t rankings, it’s revenue.
If your ideal customers are searching locally, you need to be the business they find, and trust. Our Local SEO service makes sure you stand out, rank higher, and win more business in your area.
Book a free Local SEO audit today and we’ll show you where you stand and how we can get you to the to the top.
