Getting traffic is great. Turning that traffic into revenue is even better.
At Leeds SEO Grwth Hub, we specialise in ecommerce SEO that does both. Whether you run a small Shopify store or a large enterprise catalogue, we optimise your technical structure, collections, product pages, and content to attract, convert and retain high-intent customers from organic search.
Ecommerce SEO is the process of improving your online store’s visibility in search engine results for product, category and brand-related queries. It includes:
Optimising category and product pages for relevant keywords
Improving site speed, crawlability, and user experience
Building topical authority through strategic content
Earning backlinks to strengthen domain authority
Reducing duplicate content and index bloat
Enhancing metadata, schema, and image SEO
Unlike general SEO, ecommerce SEO requires scalable systems – especially when dealing with large product inventories, filters, faceted navigation and seasonal promotions.
Shopify stores looking to grow traffic and cut reliance on ads
WooCommerce sites that need structured SEO and performance improvements
Magento and custom-built stores with technical SEO complexity
DTC brands launching new products or expanding categories
Niche ecommerce businesses targeting long-tail, high-intent buyers
Retailers moving from paid media to organic growth
We identify crawl and indexation issues, internal linking problems, duplicate content, and inefficient architecture that may be holding back rankings.
We find high-value commercial keywords for products, categories, and informational queries – then map them to the right URLs based on search intent.
We optimise every element:
SEO-friendly titles, descriptions and headers
Internal linking to high-priority products
Unique, conversion-focused product copy
Optimised image names, alt tags and schema
Clean, indexable URLs and breadcrumb trails
We work with your dev team to improve Core Web Vitals, reduce load time, and create a better mobile experience that drives conversions.
We create blog content, buying guides, and seasonal landing pages to support ranking growth and internal linking. Content drives both authority and sales.
We build backlinks to key product and category pages through ecommerce-focused digital PR, niche placements and product outreach.
SEO traffic means nothing if it doesn’t convert. We make CRO suggestions based on heatmap data, scroll depth, and user behaviour insights.
Track traffic, sales, keyword movements, and conversions. You’ll get monthly ecommerce-specific reports and strategic adjustments based on performance.
Over 44% of ecommerce traffic comes from organic search
SEO delivers long-term ROI — unlike paid ads that stop the moment you stop spending
Well-optimised stores outperform competitors in visibility, click-throughs and conversions
SEO improves not just traffic but average order value, bounce rate and site trustworthiness
Product and category pages can rank year-round with evergreen SEO
Ecommerce SEO focuses on optimising hundreds or thousands of product and category pages, managing duplicate content, faceted navigation, structured data, and conversion optimisation at scale.
Yes. We specialise in Shopify SEO and know how to work within its limitations, including handling canonical tags, indexing issues, and speed improvements.
We offer unique, SEO-optimised product copy as part of our service. We can rewrite existing descriptions or build from scratch, based on keyword data and CRO principles.
Absolutely. We regularly collaborate with in-house or outsourced developers to implement technical SEO fixes and performance changes.
Yes. We run ecommerce-focused link campaigns using product placements, niche edits, and digital PR to build authority to key money pages.
We start with a strategy call We get to know your business, goals, and audience, then identify where SEO can unlock the most value.
Audit. Analyse. Prioritise. We run a full technical, keyword, and content audit to uncover what’s working, what’s broken, and what’s missing.
Your custom SEO roadmap goes live From content and local SEO to technical fixes and link building, we execute with purpose, precision, and measurable milestones.
Measure, refine, and grow We track what matters, report what works, and optimise for bigger wins. Our goal isn’t rankings, it’s revenue.
Let’s build an ecommerce SEO strategy that sells.
Book a free consultation and we’ll audit your current store, spot quick wins, and map a plan to increase rankings, traffic, and revenue.
