Search is changing, fast.
Generative engines like ChatGPT, Perplexity, and Google’s AI Overviews are rewriting the rulebook on how people find answers and choose businesses.
Instead of ten blue links, users now see summarised responses which is often sourced from trusted content, reputable brands, and high-authority sites.
At Leeds SEO Grwth Hub, we help your business stay relevant and visible in this new search landscape.
Our GEO services are built to position your site as a reliable, referenced source that AI assistants are more likely to include in their answers.
Generative Engine Optimisation (GEO) is the process of optimising your brand’s online presence so it’s more likely to be cited, referenced or recommended by AI-powered search tools and assistants. It’s not traditional SEO, it’s future-facing search visibility.
GEO involves:
Creating high-authority, accurate, and trustworthy content
Earning mentions and backlinks from reputable, verifiable sources
Structuring data in a way AI models can process and validate
Aligning your site with the principles of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Optimising for semantic relationships, knowledge graphs and brand associations
AI search engines are already influencing buying decisions
Traditional rankings may not appear at all in AI-generated answers
Brands with clear expertise, strong digital trust signals and quality content are getting cited more often
Early adopters of GEO will gain competitive visibility while others lag behind
Local businesses who want to show up when users ask “best plumber near me” in AI chat
Ecommerce brands who want product recommendations to include their site
B2B companies targeting industry or service-specific queries
Agencies and thought leaders looking to be cited in AI-generated guides or lists
Any business wanting to adapt and thrive in the AI-first internet
We assess how (and if) your business is appearing in AI-generated search results across tools like ChatGPT, Gemini, Bing Copilot, and Perplexity.
We benchmark your trust signals such as credentials, reviews, content quality, citations, and identify gaps in your authority footprint.
We align your site content with recognised entities, knowledge graph entries, schema markup, and key language patterns models rely on.
We create expert-level content that demonstrates first-hand experience, answers complex questions, and is reference-worthy for AI tools.
We secure relevant brand mentions and backlinks from high-authority, indexable websites which is crucial for AI inclusion and source reliability.
We optimise your listings across key structured data platforms including Wikipedia (if eligible), Crunchbase, LinkedIn, Google Business Profile, and more.
We ensure your site is semantically clean, well-marked up, and logically linked to allow models to extract information easily and accurately.
GEO is the practice of tuning your online presence - using structured data, schema markup, and AI‑ready content cues, so that generative AI models and virtual assistants surface and recommend your business when users ask conversational queries.
Traditional SEO focuses on ranking pages in search engine results. GEO goes further by targeting the algorithms behind AI assistants and chatbots, ensuring your business is pulled into answer‑snippets, recommendations, and voice responses.
There is a lot of work involved in tuning existing content for AI generative models, but these are some of the things we consider:
• Schema implementation (LocalBusiness, FAQ, Review) to give AI clear data points
• Structured content snippets and answer blocks formatted for AI “readability”
• Content prompts and meta‑signals that train models to associate your brand with key questions
• Knowledge Graph mapping and entity building to establish authority in your niche
While timelines vary by industry and competition, you can generally expect initial traction within 6-8 weeks of GEO implementation.
Full integration into AI recommendation systems often takes 3-4 months as models retrain on updated data.
We start with a strategy call We get to know your business, goals, and audience, then identify where SEO can unlock the most value.
Audit. Analyse. Prioritise. We run a full technical, keyword, and content audit to uncover what’s working, what’s broken, and what’s missing.
Your custom SEO roadmap goes live From content and local SEO to technical fixes and link building, we execute with purpose, precision, and measurable milestones.
Measure, refine, and grow We track what matters, report what works, and optimise for bigger wins. Our goal isn’t rankings, it’s revenue.
AI search isn’t a trend, it’s the next evolution of online visibility.
If you want to be found in tomorrow’s search engines, the time to optimise is today.
